Wendy Schoen — Schoen LegalDISCOVERY
- channel: chat
- expected: live reaction → reject/keep feedback that powers batch 2 calibration
- cost: 15 min walkthrough
- severity: high
- reason: Day 2. Batch 1 ready. The pitch is "names she can call today" — letting it sit means batch 2 ships uncalibrated. Speed matters more than polish on the first delivery.
- channel: deliverable
- expected: 8 candidates each with a one-line disruption thesis
- cost: 1 hr
- severity: med
- reason: Already compiled the names 2026-04-29 evening — needs the narrative layer that explains why each one is a lateral candidate now. That's what proves precision over volume.
Wendy Schoen — Schoen Legal
Status: discovery → first-deliverable Stage: day 2 — batch 1 (29 candidates) live in Reach + share view; batch 2 (8 disrupted-firm/lateral) compiled 2026-04-29 evening Decision maker: Wendy Schoen (operator/owner) · wendy@schoenlegal.com · 973-495-5239 MRR / deal size: $0 (unpaid; goal = convert to paying after first batch wow) Started: 2026-04-28 Last touched: 2026-04-29
Profile
Solo legal recruiter (~35 yrs experience) running lateral-partner placement for mid-sized law firms. Strong domain judgment, frustrated by low signal quality from LinkedIn Recruiter Plus AI. Sources manually across firm sites, LinkedIn, Leopard, and personal network. Active demand: 5 firms hiring + 4 more queued.
What we're doing for them
- Managed lateral-partner sourcing — NY-first, commercial litigation
- First sourcing sprint: NY commercial-lit partners, $1M+ portable book, 3–10 yrs partner tenure
- Iterative shortlist/reject feedback loop to tighten match quality
- Outreach automation deferred until sourcing quality is proven (phase 2)
North star for this engagement
Wow her with batch #1 so she becomes a paying client. She wants names she can call today — not another tool, not another AI promise. Precision > volume.
Search criteria — first batch
- Geography: New York-first (NYC metro)
- Practice: Commercial litigation — financial services + real estate litigation focus
- Career stage: 3–10 years as partner (up-and-comers, not senior legacy)
- Portable book of business: minimum $1M (awareness of $300K / $1M / $10M tiers)
- Hard excludes: personal injury, insurance defense, foreclosure, liability, class action
Context links
- Reach tenant:
user_9734955239(provisioned 2026-04-29; login wendy@schoenlegal.com / cynthia2026; user_idde7a1f9f-cf54-4248-9ea4-7915035c0dbc) - Meet call session:
202f08bd-4d66-49f2-ba42-b2d649b1b83c(2026-04-28, 15:39 duration) - Recording:
s3://recordings/uploaded/user_12166447650/202f08bd-4d66-49f2-ba42-b2d649b1b83c-video.mp4 - Vault root: ~/vault/clients/wendy-schoen/
Open threads
- [done] Provision Reach tenant + run first NY commercial-lit partner search (2026-04-29 14:00)
- [done] Batch 1 — 29 candidates live in Reach + share URL (2026-04-29 16:30)
- [done] Batch 2 — 8 disrupted-firm + lateral-moved candidates (2026-04-29 22:20)
- [next] Send Wendy share link + batch 2 markdown for review
- [owed] Follow-up email with Ricki's full contact details
- [next] Wait for Wendy's shortlist/reject feedback to refine batch 3
How they like to communicate
Direct, specific, pragmatic, criteria-driven. Dislikes generic AI marketing — wants concrete, correctly filtered names she can call immediately. Live cell + email exchange. Phone or email follow-up both fine.
Remember for next conversation
- She explicitly said start small, don't be greedy
- She is open to partnership and enthusiastic when she sees practical execution
- Primary market is NY but she has multi-city reach via firm office footprints
- Outreach is a phase-2 conversation, not phase-1