Portfolio/Michael G Attias — CaterzenWednesday, April 29 at 9:02 PM EST
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Cy
MG
Consulting· started 2026-04-10· $2.0k/mo

Michael G Attias — CaterzenPAYING

Michael G Attias <michael@caterzen.com>, also Avi (collaborator) · Last touched 2w ago
Review 2 actions →
North starMichael successfully runs the catering vertical playbook himself — closes BBQ + corporate caterer customers using the systems we built. Validates the "build-once-hand-off" pricing model.
Status
active paying
Pending actions
2
review below
Analyses shipped
0
Last touched
2w ago
Current snapshot
Caterzen growth playbook + ongoing support ($2K/mo). Full handoff delivered 2026-04-15 — FB ads, SMS funnel, SDR, website builds, AI voice, programmatic SEO for catering vertical.
Top of mind
2 pending
chat / email01Implementation check-in with Michael
MA-WK17-01
Expected
clarity on which pieces of the handoff playbook he's deployed + where he's stuck
Cost
10 min message + reply
Severity
high
  • channel: chat / email
  • expected: clarity on which pieces of the handoff playbook he's deployed + where he's stuck
  • cost: 10 min message + reply
  • severity: high
  • reason: 13 days since handoff (2026-04-16). $2K/mo retainer is for ongoing support — without check-ins he gets paid attention only when he asks for it. Pre-empt the silence.
ops02Verify follow-up call happened
MA-WK17-02
Expected
yes/no — was there a 2026-04-17/18 follow-up call as planned?
Cost
2 min check
Severity
med
  • channel: ops
  • expected: yes/no — was there a 2026-04-17/18 follow-up call as planned?
  • cost: 2 min check
  • severity: med
  • reason: Call notes promised "follow-up in ~3 days" — confirm it happened, otherwise reschedule.
Analyses
No analyses yet. Drop markdown into vault/clients/michael-attias/analyses/.
Recent activity
2026-04-29
2026-04-29
### [milestone] Workspace created from Stripe sync Surfaced via Stripe sync 2026-04-29. $2K/mo subscription active since 2026-04-10. Workspace stub created with state.yaml, queue.md, README. Backfill required: scope of engagement, decision…
Vault README

Michael G Attias — Caterzen

Status: active-paying — $2K/mo Decision maker: Michael G Attias michael@caterzen.com, also Avi (collaborator) Stripe customer: cus_UJLtlW3ak8YQ0Q Started: 2026-04-10 (subscription) Last touched: 2026-04-16

Profile

Michael runs Caterzen — catering software for restaurants, with focus on BBQ + corporate drop-off caterers. Cynthia did a comprehensive go-to-market growth call 2026-04-14 (Ricki, Michael, Avi) and delivered a full handoff playbook for him to run the catering vertical himself. $2K/mo retainer covers ongoing access + support of the system.

What we delivered (2026-04-15)

Full handoff documented in ~/vault/michael-caterzen-handoff.md:

  • Lead-magnet funnel: FB ad → "Catering Revenue Kit" PDF → SMS sequence → discovery call → SEO audit → close
  • Cold email outreach (9 AI personas, ~300 emails/day) hitting Google Maps-scraped caterers
  • Website build system (24-hour coded sites, service/location pages)
  • Programmatic SEO blog engine
  • AI voice receptionist (Vapi + Cartesia + Twilio)
  • Lead scoring + data enrichment via Apify Google Maps + FireCrawl
  • Cost-analysis architecture (~/vault/architecture/caterzen-data-pipeline-cost-analysis.md)

Demo URLs handed off:

  • Catering vertical landing: catering.cynthiaconcierge.com
  • Revenue Kit PDF: app.cynthiaconcierge.com/downloads/catering-revenue-kit.pdf
  • Booking link: learn.cynthiaconcierge.com/catering#book-call

What we're doing for them ongoing

  • Ongoing access to the playbook + tools
  • Strategic check-ins as Michael implements
  • Likely future: enrich + scrape support, custom data pulls

North star for this engagement

Michael successfully runs the catering vertical playbook himself — closes BBQ + corporate caterer customers using the systems we built. Validates the "build-once-hand-off" pricing model.

Context links

  • Handoff: ~/vault/michael-caterzen-handoff.md
  • Cost analysis: ~/vault/architecture/caterzen-data-pipeline-cost-analysis.md
  • Call transcript (2026-04-14): ~/recordings/ricki-michael-caterzen-growth-call-2026-04-14-transcript.md
  • Caterzen prospect data: ~/reach/data/caterzen-whale-prospects.json

Open threads

  • Follow-up call scheduled for ~3 days post-handoff (per call notes — verify it happened)
  • Implementation status: which pieces has Michael actually deployed?