Portfolio/CrossCourtWednesday, April 29 at 9:01 PM EST
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Cy
C
Paid media· started 2026-04-16· $1.0k/mo

CrossCourtPAYING

Charles Seltzer <charles@cross-court.com> · Last touched 1w ago
Open analysis →Review 2 actions →
North starImplement the analysis recommendations + lift purchase conversion from 0.06% toward industry standard 1-3%.
Status
active paying
Pending actions
2
review below
Analyses shipped
1
latest 2026-04
Last touched
1w ago
Current snapshot
AI Ad Optimization & Growth Partnership ($1K/mo). FB ad audit delivered: $1.8k spent → 98 leads → 3 purchases. Playbook: redirect ~$1k/mo waste, fix Instagram targeting, fix website conversion.
Top of mind
2 pending
chat / email01Implementation status with Charles
CC-WK17-01
Expected
which of the analysis recommendations are top priority for him; what ad changes have already happened
Cost
10 min message + reply
Severity
high
  • channel: chat / email
  • expected: which of the analysis recommendations are top priority for him; what ad changes have already happened
  • cost: 10 min message + reply
  • severity: high
  • reason: 13 days into the $1K/mo partnership. Analysis surfaced 8+ specific recommendations (kill Facebook, lean into Instagram, redirect $1k/mo waste, fix website funnel, etc.). Without status check, we don't know what he expects vs. what we should ship next.
ops02Pull current ad metrics for week-2 baseline
CC-WK17-02
Expected
live spend / leads / purchases / CPL for the period since 2026-04-16
Cost
30 min
Severity
med
  • channel: ops
  • expected: live spend / leads / purchases / CPL for the period since 2026-04-16
  • cost: 30 min
  • severity: med
  • reason: We need a "before/after" benchmark to show in the next analysis. The original analysis had hard numbers ($1,853 / 98 / 3) — week 2 should show whether anything moved.
Analyses
Crosscourt — Ad Account Analysis (2026-04)
2026-04 · crosscourt-2026-04-source.md
Recent activity
2026-04-28
2026-04-28
### [milestone] Analysis source archived Created `analyses/crosscourt-2026-04-source.md` capturing the published page's cover line, headline stats, section h2s, and components used. Reference example for the design system per `analysis-pipe…
2026-04-14
2026-04-14
### [decision] Proposal updated to $1K/mo + 50% off first month Per commit `16c302b`: "Add success page, fix Stripe payment flows, update CrossCourt proposal with $1K/mo + 50% off first month". Confirms a proposal exists at $1K/mo with 50%…
—
~2026-04 (earlier)
### [analysis] CrossCourt analysis published Page live at https://analysis.cynthiaconcierge.com/crosscourt. HTML source at `~/analysis/crosscourt.html`. (Need to read the HTML to extract what was analyzed.)
Vault README

CrossCourt

Status: active-paying — $1K/mo Stripe product: CrossCourt AI Ad Optimization & Growth Partnership Decision maker: Charles Seltzer charles@cross-court.com Stripe customer: cus_ULdEuVT9ROSTjZ Started: 2026-04-16

Profile

CrossCourt — sports/court business. Charles converted on the proposal at $1K/mo (Stripe sub started 2026-04-16). The published analysis at https://analysis.cynthiaconcierge.com/crosscourt is the deliverable that closed him: FB ad account audit showing $1,853 spent → 98 leads → 3 purchases (0.06% conversion vs. 1-3% industry standard). Now we run the optimization + growth partnership.

What the analysis surfaced

  • ~$1,000/mo in overlapping ad waste — redirect to lead gen
  • Instagram converts; Facebook doesn't
  • Sweet spot is males 18-34
  • Website is the real bottleneck (where visitors disappear)
  • Same $62/day budget could yield ~3x the leads

What we're doing for them ongoing

  • AI ad optimization (per the recommendations in the analysis)
  • Growth partnership work (specifics TBD on next check-in)

North star for this engagement

Implement the analysis recommendations + lift purchase conversion from 0.06% toward industry standard 1-3%.

Context links

Open threads

  • Confirm with Charles which recommendations are top of his list
  • Capture ongoing ad metrics so we can show progress on next analysis