Portfolio/Loved Already ClubWednesday, April 29 at 9:03 PM EST
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Brand· started 2026-04-17

Loved Already ClubACTIVE

Alexis Ren (brand face), Ricki (operates back-end / growth) · Last touched 2d ago
Review 2 actions →
North starRevenue + repeat-rate from the pre-loved athletic wear catalog.
Status
active
Pending actions
2
review below
Analyses shipped
0
Last touched
2d ago
Current snapshot
Store launched 2026-04-17. Shopify Basic + Meta Pixel 954002844034429 live. Alexis = brand face, Ricki = back-end ops.
Top of mind
2 pending
ops01[VERIFY] Define week-2 launch metrics baseline
LAC-WK17-01
Expected
sessions / conversion-rate / AOV / orders captured per day from Shopify Admin API
Cost
1 hr cron + Shopify adapter
Severity
med
  • channel: ops
  • expected: sessions / conversion-rate / AOV / orders captured per day from Shopify Admin API
  • cost: 1 hr cron + Shopify adapter
  • severity: med
  • verify: confirm Ricki/Alexis aren't already tracking this somewhere (Shopify dashboard, Stripe, FB business)
  • reason: 12 days post-launch and we don't have a structured metrics snapshot. Without baselines we can't tell if Meta ads / Alexis posts are moving the needle.
Meta Ads02[VERIFY] First Meta ads campaign launch
LAC-WK17-02
Expected
paid traffic to top-converting product collections
Cost
$500-1000 test budget
Severity
med
  • channel: Meta Ads
  • expected: paid traffic to top-converting product collections
  • cost: $500-1000 test budget
  • severity: med
  • verify: confirm no campaigns are already live before assuming nothing's running — Ricki may have launched in the last 12 days
  • reason: Pixel is live (954002844034429). Organic from Alexis is the hero, but a paid layer compounds it. Start small to learn the ad-account learning phase quickly.
Analyses
No analyses yet. Drop markdown into vault/clients/loved-already-club/analyses/.
Recent activity
2026-04-28
2026-04-28
### [milestone] Folder created in clients/ structure Backfilled from `loved-already-club.md` memory file.
2026-04-17
2026-04-17
### [milestone] Store launched alreadyloved.club / 0xqrvw-jf.myshopify.com live. Shopify Payments activated (US, USD). Meta Pixel `954002844034429` live. Plan: Basic.
Vault README

Loved Already Club

Status: active brand — store launched 2026-04-17 Stage: post-launch growth Decision maker: Alexis Ren (brand face), Ricki (operates back-end / growth) Started: 2026-04-17 (store launch) Last touched: ongoing

Profile

Curated pre-loved vintage athletic wear (Nike, Adidas). Owned under Alexis Ren's Meta Business Portfolio. Alexis is the brand face; Ricki has operator-level access via Shopify Admin API + Nango Facebook OAuth and runs back-end / growth.

What we're doing for them

  • Shopify store ops + product mgmt
  • Meta ads (Pixel 954002844034429 live)
  • Brand growth via Alexis's audience

North star for this engagement

Revenue + repeat-rate from the pre-loved athletic wear catalog.

Context links

  • Store: alreadyloved.club / 0xqrvw-jf.myshopify.com
  • Shopify token: ~/vault/shopify-tokens/0xqrvw-jf.myshopify.com.json (full read/write, plan: Basic)
  • Shopify Payments: activated (US, USD)
  • Meta Pixel: 954002844034429
  • Meta asset detail: ~/vault/meta-assets/loved-already-club.json
  • Memory file: loved-already-club.md

Open threads

  • (Backfill from loved-already-club.md + meta-assets/loved-already-club.json if/when needed)

How they like to communicate

  • Ricki operates day-to-day; Alexis owns brand voice