Zander Fryer — High Impact Coaching (HIC)

Snapshot

• Who: Zander Fryer, founder/CEO of High Impact Coaching (HIC)
• Business: Sales-pipeline coaching for service providers. ~40 active coaching clients.
• Pipeline shape: DM setters + outbound setters → closers run PCs (practice consultations / sales calls) → close. Coaches deliver post-close.
• AI maturity: HIGH. Whole team on Claude, exec team on Claude Code, multiple agents in flight (Cathal call grading, autonomous DM agent, "tiny robins" Zander-clone in DMs). Nikita = technical co-founder running infra. Mark Church (Google) consulting.
• Relationship: Joshua used to be Director of Operations at HIC. "Family" relationship with Zander. Warm intro, not cold.

Current opportunity (as of 2026-06-02)

Zander asked for AI use cases + pricing to take to his Friday exec meeting. Two-tier play in flight:

1. Donna — HIC internal exec-team AI agent (the bite-size starter)
2. Per-client fleet — agent for each of HIC's ~40 coaching clients (the strategic prize)

Live proposal doc: [[notes/2026-06-02-friday-proposal]]

Key context to remember

• Pays another vendor $1k/mo for AI SMS — explicitly indifferent between in-house and outsourced at equal cost. Differentiation has to be SPEED or CAPABILITY, not "AI is cool."
• Wants to see "flying car" moments — show, don't tell
• Has to take any deal through his exec team (Cathal, Rahan, J, others)
• Standing exec meeting on Fridays
• Other key people: Aaron (fired, water under bridge), Mark Church (Google AI advisor, his roommate in Raleigh — NOT Josh Church)

Tech stack

• Entreport — primary ops/CRM platform
• Stripe, Kajabi, Meta Ads
• Fireflies/Granola (call recordings)
• Slack (where Donna lives)
• Claude / Claude Code (team usage)