SuperMush

Status: active (engagement details TBD — fill in stage / MRR / decision maker) Started: 2026-06-01 (vault workspace created; relationship predates this) Last touched: 2026-06-01

Profile

SuperMush is a functional-mushroom CPG brand. Two founders with distinct sub-personas:

Alli — yoga, wellness, meditation, mindfulness, self-care
Owner — running, surfing, climbing, mountain biking, performance-focused wellness

Brand differentiators called out by the owner: convenience, taste, built for active daily lifestyle. They have an existing Playbook content library (video B-roll candidate).

What we're doing for them

Building the creative-thermostat platform — see ~/.claude/projects/-home-cynthia/memory/supermush-owner-vision.md for the full 7-ask vision (2026-05-30). Phase order:

Multi-founder script generation (Alli vs Owner sub-personas)
Brand kit upload (colors / imagery / messaging / positioning)
Persona-first workflow: score hypothesized personas → recommend angles → generate ads against top picks
Video B-roll from their Playbook library (vs AI-generated)
Performance optimization loop (THE big one — auto-iterate winners on hook rate / hold rate / CTR / CVR / CPA / ROAS)
Per-persona × ad-angle personalized landing pages

North star for this engagement

A creative operating system that runs the brand's persona × angle × placement matrix on autopilot. Not "more ad variations" — the full thermostat per the autonomous-goal-seeking-loop architecture.

Context links

Owner vision memory: supermush-owner-vision.md
Fleet box memory: supermush-fleet-box.md
Per-client box: ssh supermush (cynthia-supermush, cpx11 / Helsinki, 5.78.229.99)
Vault: ~/vault/clients/supermush/

Open threads

Confirm engagement stage + MRR + decision-maker for state.yaml
Decide Hermes profile name + persona for the supermush box
Decide AgentMail pod + domain(s) if outbound is in scope
Phase 1 deliverable: multi-founder script generation (per owner vision)

How they like to communicate

TBD — fill in once channel is established