Michael G Attias — Caterzen

Status: active-paying — $2K/mo Decision maker: Michael G Attias michael@caterzen.com, also Avi (engineering collaborator) Stripe customer: cus_UJLtlW3ak8YQ0Q Started: 2026-04-10 (subscription) Last touched: 2026-05-11 (delivered 160 verified ezCater OO leads — see discovery handoff)

Profile

Michael runs Caterzen — catering software for restaurants, with focus on BBQ + corporate drop-off caterers. Cynthia did a comprehensive go-to-market growth call 2026-04-14 (Ricki, Michael, Avi) and delivered a full handoff playbook for him to run the catering vertical himself. $2K/mo retainer covers ongoing access + support of the system.

What we delivered (2026-04-15)

Full handoff documented in ~/vault/michael-caterzen-handoff.md:

• Lead-magnet funnel: FB ad → "Catering Revenue Kit" PDF → SMS sequence → discovery call → SEO audit → close
• Cold email outreach (9 AI personas, ~300 emails/day) hitting Google Maps-scraped caterers
• Website build system (24-hour coded sites, service/location pages)
• Programmatic SEO blog engine
• AI voice receptionist (Vapi + Cartesia + Twilio)
• Lead scoring + data enrichment via Apify Google Maps + FireCrawl
• Cost-analysis architecture (~/vault/architecture/caterzen-data-pipeline-cost-analysis.md)

Demo URLs handed off:

• Catering vertical landing: catering.cynthiaconcierge.com
• Revenue Kit PDF: app.cynthiaconcierge.com/downloads/catering-revenue-kit.pdf
• Booking link: learn.cynthiaconcierge.com/catering#book-call

What we're doing for them ongoing

• Ongoing access to the playbook + tools
• Strategic check-ins as Michael implements
• Likely future: enrich + scrape support, custom data pulls

North star for this engagement

Michael successfully runs the catering vertical playbook himself — closes BBQ + corporate caterer customers using the systems we built. Validates the "build-once-hand-off" pricing model.

Context links

• Handoff: ~/vault/michael-caterzen-handoff.md
• Cost analysis: ~/vault/architecture/caterzen-data-pipeline-cost-analysis.md
• Call transcript (2026-04-14): ~/recordings/ricki-michael-caterzen-growth-call-2026-04-14-transcript.md
• Caterzen prospect data: ~/reach/data/caterzen-whale-prospects.json

Active deliverables (2026-05-11)

• EzCater OO list — 160 verified active customers for cold email outreach. Public page: analysis.cynthiaconcierge.com/caterzen-oo-list. CSV: data/ezcater-oo-VERIFIED-DELIVERABLE.csv. Full discovery methodology + resume instructions: analyses/2026-05-11-ezcater-oo-discovery-handoff.md.
• Caterzen Growth Audit form live at catering.cynthiaconcierge.com/audit/ (shipped 2026-05-05).
• Audit form + handoff zip drafted for Michael (data/2026-05-05-reply-to-michael-feedback.md) — awaits Ricki send ([MA-WK19-12]).

Open threads

• Lead-gen plan ready, awaiting 4 decisions from Michael — see analyses/2026-04-30-where-michael-is-and-what-he-needs.md. Goal: done-for-you cold email against 9k EasyCater list, branded as Caterzen Growth Audit, leads route to Michael's calendar.
• Brooks Grocery (Tupelo MS) — first closed grocery-store/deli client per 04-23 call. Need status: paid? verbal?
• 04-14 promised "follow-up in ~3 days." 04-23 became the de-facto follow-up but turned into a vibe-coding tutorial, not a sales-progress check. Suggests Michael wants product help, not sales coaching — but customers are still the north star.

Calls (recordings + transcripts in notes/)

• 2026-04-14, 67 min — Initial growth call (Ricki + Michael + Avi). Strategy + 6 next steps.
• 2026-04-23, 89 min — Vibe-coding follow-up. Michael showcased Brooks Grocery prospect + Lovable site. Ricki taught Avi the Claude Design + GitHub + Vercel deploy flow.