Jeff ChurchACTIVE

Jeff is a serial CPG operator (Suja Juice $100M+, 5 exits totaling $700M+) and currently runs Dream Makers HQ — a CPG accelerator, bootcamp, and founders membership. He sits on a network of CPG brand founders and is positioned to route ~20 paying clients at $5K/mo = $100K/mo recurring if we deliver a working CPG intelligence stack. He sent his own CPG-data analysis — strong signal that he already understands the problem space (no single API, edge from stitching DTC + retail + distributor + scraping). His proposal pitched it as "Cynthia CPG Intelligence System" but the better play is to treat his own brand or portfolio mentee as the pilot target, prove the brain on real data, then let him route.

README + timeline + subfolders. Workspace at ~/vault/clients/jeff-church/. Tier-1 priority — equivalent value to converting 20 staffing customers from the North Star sprint.

Wrote analyses/2026-04-29-cpg-intelligence-stack.md. Three-layer model (clean APIs / weekly CSV / scraping), Postgres schema reusing Reach bones, daily AI ops brief shape, share UI pattern from Reach Intelligence tab.

Wrote notes/pilot-proposal-draft.md. 2-week wow pilot on one of Jeff's brands or portfolio mentees, $5K-$10K pilot fee, $5K-$10K/mo retainer thereafter. Awaiting brand selection from Jeff.

Jeff picked Proda. Co-founded by Matthew Postlethwaite (Peaky Blinders) + Jeff. Protein-infused soda, launched April 1, 2026 exclusively at Sprouts Farmers Market. Online: drinkproda.com (Shopify), Amazon, TikTok Shop. 7 flavors at $3.49 SRP. Klaviyo + Instagram + TikTok visible on site. Two flavors (Shirley Temple, Root Beer) currently sold out — early demand signal. Why Proda is ideal first brand: clean digital stack (no legacy), single national retailer (Sprouts only — one portal to learn), brand-new launch (competitive intel most valuable now), and whatever pattern works becomes the playbook for the next 19 brands from Jeff's network.

Built proda.html analysis page using Cynthia analysis pipeline (JetBrains Mono / white / Cynthia. badge). Live at https://analysis.cynthiaconcierge.com/proda. Walks through: Proda snapshot, 3-layer architecture (clean APIs / weekly CSV / scraping), full data source tables, where data lands (Postgres schema sketch), example daily brief, 2-week build plan with day-0/week-1/week-2/day-14 milestones, 10-item access checklist, 5 reasons Proda is ideal first brand, pilot offer ($5K flat) + retainer offer ($5K/mo, $3.5K/mo at 3+ brands) + the white-label/Dream-Makers fanout play.