CrossCourt

Status: active-paying — $2K/mo (recurring) + $500 one-time Stripe product: CrossCourt AI Ad Optimization & Growth Partnership Decision maker: Charles Seltzer charles@cross-court.com Stripe customer: cus_ULdEuVT9ROSTjZ Started: 2026-04-16 ($500 one-time), upgraded to $2K/mo recurring 2026-05-01

Profile

CrossCourt — sports/court business. Charles converted on the proposal at $1K/mo (Stripe sub started 2026-04-16). The published analysis at https://analysis.cynthiaconcierge.com/crosscourt is the deliverable that closed him: FB ad account audit showing $1,853 spent → 98 leads → 3 purchases (0.06% conversion vs. 1-3% industry standard). Now we run the optimization + growth partnership.

What the analysis surfaced

• ~$1,000/mo in overlapping ad waste — redirect to lead gen
• Instagram converts; Facebook doesn't
• Sweet spot is males 18-34
• Website is the real bottleneck (where visitors disappear)
• Same $62/day budget could yield ~3x the leads

What we're doing for them ongoing

• AI ad optimization (per the recommendations in the analysis)
• Growth partnership work (specifics TBD on next check-in)

North star for this engagement

Implement the analysis recommendations + lift purchase conversion from 0.06% toward industry standard 1-3%.

Context links

• Published analysis: https://analysis.cynthiaconcierge.com/crosscourt
• Source HTML: ~/analysis/crosscourt.html
• Vault: ~/vault/clients/crosscourt/

Open threads

• Confirm with Charles which recommendations are top of his list
• Capture ongoing ad metrics so we can show progress on next analysis